To promote and educate the consumer to the advantages of hiring professional videographers.

To advance videography in all its branches, both as an art and profession.

To create, foster and maintain cordial relations, cooperation, and interchange of thoughts and opinions among its members.

To oppose violations and infringements of the rights of professional videographers.

To provide an every other monthly forum where videographers and those in related fields can exchange ideas and opinions.

To provide a referral base for equipment and skills, and to maintain a current member directory and/or website.